Wednesday, November 12, 2008

"LinkedIn's Little Secret: It's a Great Lead-Gen Tool"

You can use LinkedIn to help build your investment or wealth management business. Adapt the techniques suggested in "LinkedIn's Little Secret: It's a Great Lead-Gen Tool" on HubSpot's Inbound Internet Marketing Blog.

But, first, pay attention to this warning from HubSpot: 
"Trying to directly message or reach out to your LinkedIn network or contacts could be considered spam. Please be sure that: 1) people you try to contact want to hear from you and 2) your message is relevant."
Suggestion #1: "Create a LinkedIn Group" on a theme related to your industry. As I see it, as long as you offer something of value to group members, you can use a LinkedIn Group to position yourself as an expert in a niche and/or to expand your network. A LinkedIn Group can  keep you in front of clients, prospects, and people who can send you referrals.

Suggestion #2: "Use LinkedIn's DirectAds" for targeted advertising. I'm not an ad expert, but it seems to me that you'd probably pursue other advertising options first. This might be a nice add-on.

Suggestion #3: "Answer Questions on LinkedIn." This displays your expertise, plus you get an emotional boost from helping others. So far, I've gotten more benefit from asking questions on LinkedIn, another HubSpot suggestion. My questions have yielded valuable information and quotes for blog posts.
 

Suggestion #4: "Integrate LinkedIn into Your Marketing." For example, suggests HubSpot, whenever you speak, invite your audience to join your group. It's an easy way to build on the connection that you form during your time with your audience. 

Have you tried any of these techniques? I'd like to learn about your experiences. 

Meanwhile, reading HubSpot's blog post got me wondering if I should create a LinkedIn Group for readers of my Investment Writing e-newsletter or for participants in the writing workshops I teach.  If you're a newsletter reader or graduate of one of my writing workshops, what would you want from a LinkedIn group?

Related posts: 
"How to publicize your white paper using LinkedIn
"How financial advisors use LinkedIn to boost their visibility"


_________________
Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2008 by Susan B. Weiner All rights reserved

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