Tuesday, November 18, 2008

"Is Face-to-Face Communication Always the Way to Go?"

Should you email your male clients and meet with your female clients?

Men may respond better to emails than to in-person communications, according to a study cited by Guy Kawasaki in "Is Face-to-Face Communication Always the Way to Go?" The same study says women respond better in person.

I don't like generalizing by gender. In either case, I think a personalized email will work better than a mass email.

What do you think?


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Susan B. Weiner, CFA
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Copyright 2008 by Susan B. Weiner All rights reserved

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