Should you email your male clients and meet with your female clients?
Men may respond better to emails than to in-person communications, according to a study cited by Guy Kawasaki in "Is Face-to-Face Communication Always the Way to Go?" The same study says women respond better in person.
I don't like generalizing by gender. In either case, I think a personalized email will work better than a mass email.
What do you think?
_________________
Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2008 by Susan B. Weiner All rights reserved
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.