How to Write Blog Posts People Will Read:
A 5-Week Teleclass for Financial Advisors
--Starts SEPT 23
Blogging has become a "must" for many independent and fee-only financial advisors. It's a great way to connect with current and potential clients. Blogging also helps drive traffic to your website and cement your reputation as a leader in your field. But many advisors struggle to crank out a steady flow of compelling blog posts. That's why you need to enroll in "How to Write Blog Posts People Will Read," my five-week teleclass for financial advisors.
You will learn how to
o Generate and refine ideas for blog posts that will engage your readers
o Organize your thoughts before you write, so you can write more quickly and effectively
o Edit your writing, so it's reader-friendly and appealing
Newsletter subscribers and clients who register by Aug. 31 will pay only $300--a 50% discount--in return for participating fully and providing detailed feedback. The discounted price goes up to $450 on Sept. 1. The full price is $600.
When you participate fully in this class, you'll end up with one polished blog post--and a process you can follow to generate many more.
How you'll get there
* Small class--limited to 12 advisors--so you can participate, not just listen passively. Research shows that people learn best when they act on new information.
* Classes will meet on five successive Thursdays--Sept. 23, Sept. 30, Oct. 7, Oct. 14, and Oct. 21-- on a teleconference call from 1:00 p.m.-2:00 p.m. Eastern Time
* Convenience because you can dial into the weekly phone calls from anywhere--and classes are recorded, in case you can't attend "live"
* Guidance through a step-by-step process of writing blog posts, including
o Generating blog post topics
o Organizing your thoughts before you write
o Positioning your blog post to appeal to readers
o Editing your posts to boost their reader-friendliness
* "Hands on" practice through completing your weekly homework assignments
* Resources for the future because you can download
o Class recordings
o Class handouts
* Feedback from a seasoned financial writer-editor whose clients range from the country's largest asset managers to solo professionals to trade and retail publications
What advisors say about Susan as a teacher of blog post writing
* "The class is great! I'm really getting a huge amount of value -- there really is a process to writing."
* "Loving the blog writing class I am taking with @susanweiner #FF"
* “Susan's coaching is a classic case of 'under-promise, over-deliver.' I highly recommend her as a writing coach or teacher. Her coaching has improved the quality of writing in my blog posts. My writing skills were very rusty when we started. Susan's practical, insightful suggestions--along with her Blog Post Preparation Worksheet--have been an incredibly valuable resource."
What advisors say about other workshops by Susan Weiner, CFA
* "I found this presentation very helpful because it focused on key elements to being an influential but understandable advisor."
* "Susan's presentation brought to life the benefits of better writing."
* "Great tips for jump starting my client communications"
* "Susan's presentation made me want to go back to my office and juice up my emails and letters."
About Susan Weiner, CFA
Susan Weiner, CFA, helps financial professionals like you increase the impact of your writing on clients and prospects. She writes and edits articles, white papers, investment commentary, web pages, and other communications for leading investment and wealth management firms. Her Investment Writing blog is popular with advisors who care about writing that deepens their connections with clients and prospects.
Susan has spoken on "How to Write Investment Commentary that People Will Read" across the U.S. and Canada for the CFA Institute. Before becoming a freelancer, she was director of investment communications at Columbia Management Group, a trustee at Batterymarch Financial Management, and a staff reporter for a weekly mutual fund publication. So she knows how to use language as a financial professional and a journalist.
Articles that Susan has written, edited or ghostwritten have appeared in Advisor Perspectives, Boston Globe, Bottom Line/Personal, CFA Magazine, Financial Planning, Louis Rukeyser's Mutual Funds, Wealth Manager, and other national publications.
If you'd like to learn about future classes...
...then select "Information on upcoming classes, workshops, and other events" when you join Susan's email list. You can also sign up for her free monthly e-newsletter with tips on client communications and articles on investment and wealth management.