April 2013 on the Investment Writing Blog

Here are the links to posts you missed on the new Investment Writing blog:

• Instructions for a bad wife
• Q&A format for articles: Good or bad?
• Top five posts from the first quarter of 2013
• Can mediocre blogs succeed?
• Financial marketing lesson from Northern Trust: Focus on "you"
• Got Metaphor?
• May 2013 presentations: Boost the effectiveness of your writing
• Stars aren't only for Morningstar: How to cut your draft
• When your blog demands a photo of a public figure
• Boost your blog with original photos: The SAGE Advisory example
• Simple tip for boosting your guest posts' effectiveness

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Copyright 2013 by Susan B. Weiner All rights reserved

March 2013 on the Investment Writing Blog

Here are the links to posts you missed on the new Investment Writing blog:

• 5 PR tips for financial advisors
• Bust the clutter in your writing!
• Celebrate National Grammar Day with me
• Momentum Tricks for Bloggers
• How advisor Rick Kahler uses an editor
• Email vs. call vs. meeting with clients
• Speak your clients' language in reports, urges Fortigent's Welch
• CFA Institute Wealth Management Conference 2013 notes
• Reader challenge: How would YOU answer this challenge to client trust?
• Shortmail.com: Inspiration, but poor choice for advisors
• If you enjoyed "Investment Writing Top Tips 2013"
• The Copywriter's #1 Secret...Revealed
• Poll: How quickly should you respond to internal emails?

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Copyright 2013 by Susan B. Weiner All rights reserved

February 2013 on the Investment Writing Blog

Here are the links to posts you missed on the new Investment Writing blog:

• Turn questions into blog posts
• Learn what works in winning clients
• Guest post: Do longer articles really get shared more often?
• Blogging lessons from The New York Times' public editor
• 4 Twitter #FF tips from my personal experience
• The Six Keys to Confident Presenting
• Is Google+ worth the effort?
• Poll: Should you go ziplining on LinkedIn?

____________________  
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Copyright 2013 by Susan B. Weiner All rights reserved

January 2013 on the Investment Writing Blog

Here are the links to posts you missed on the new Investment Writing blog:

• Singular or plural–Which is right for $5 million?
• 3 posts that can improve your blogging in 2013
• Focus your blog post or lose your readers
• Marketing tips from referral expert Steve Wershing
• Snare more readers with this technique from Floyd Norris
• Blog "out of season" for better value
• Blog post vs. white paper: How do you decide?
• "Turn signals" and good writing
• Why I'm lucky clients didn't flock to me
• POLL: What are your blog's goals?
• Your investment performance reports are failing you
• Outlook Social Connector: A cool email helper

____________________  
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Copyright 2013 by Susan B. Weiner All rights reserved

December 2012 on the Investment Writing Blog

Here are the links to posts you missed on the new Investment Writing blog:

• Blog like a Sasanian
• Guest post: "Don't make it hard for people to comment on your blog"
• Reader challenge: How do you save your project from last-minute derailment?
• Reader question: How can I keep my emails short?
• Guest post: "Using Internal Links for Search Engine Success"
• Guest bloggers: 2012 in review
• Help! My emails are too salesy
• Most popular blog posts of 2012
• Key lesson for investment commentary writers from my professional organizer
• Poll: How should advisors use ready-to-use content?
• Get a break now, do the work in 2013
• How to succeed with your New Year's resolution to blog more

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Copyright 2013 by Susan B. Weiner All rights reserved

November 2012 on the Investment Writing Blog

Here are the links to posts you missed on the new Investment Writing blog:

• Poll: What number of examples is ideal for persuasion?
• FAQ: "How to Write Blog Posts People Will Read: A 5-Lesson Writing Class for Financial Advisors
• Keep it simple--Or else!
• Guest post: "Please, Without All That Jargon, What is 'Search Engine Optimization?'"
• How I work with financial advisors
• Why hire a writer? Three powerful reasons
• Which format do you prefer for how-to books?
• Should my firm insert its name at the start of every email subject line?
• Happy Thanksgiving! I'm thankful for...
• Are you as compulsive as me or I?
• Guest post: "Peter Lynch Went Shopping With Me At Whole Foods The Other Day

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Copyright 2012 by Susan B. Weiner All rights reserved

October 2012 on the Investment Writing blog

Here are the links to posts you missed on the new Investment Writing blog:

• Email writers, think about this quote
• Social media as practiced by Brittney Castro, Cathy Curtis, and Jeff Rose
• Finding easy-to-follow formulas for your blog posts
• If you missed my email presentation at FPA Experience 2012…
• Marketing communication notes from #fpaexperience
• Please, no tiny fonts on your PowerPoint slides
• Guest post: “Good Writing is Good for Business”
• Writing lesson from a museum exhibit
• Legal danger for financial bloggers: Two misconceptions, three resources, one suggestion
• Wise words for writers from “Alpha Better Juice”

____________________    
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Copyright 2012 by Susan B. Weiner All rights reserved

September on the Investment Writing blog

Here are the links to posts you missed on the new Investment Writing blog:

• 3 ways to speak plainly while giving financial advice
• Guest post: Why you want to announce your book with a press release
• Market commentary with wit and wisdom
• 4 tips for reading your audience at conferences
• Monetary policy in plain English–Can you do better?
• Reader challenge: Your favorite tool for investment commentary?
• How Merrill Lynch and US Trust stay relevant to clients, according to Justine Metz
• Poll: How do you attract readers to your financial blog?
• Bring your questions and writing implements to my FPA Experience session
• Your mother and the “fiscal cliff”
• Carville’s advice to Romney applies to email writers, too

____________________    
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Copyright 2012 by Susan B. Weiner All rights reserved

August 2012 on the Investment Writing Blog

Here are the links to posts you missed on the new Investment Writing blog:

• Photo + Mind Map = Blog Inspiration
• Don't make this mistake in your email subject lines!
• Poll: Which social media tools are helping you win new business?
• Guest post: What's Your Content Strategy? (You have one, right?)
• Escape your fears: A writing topic for financial advisors

____________________  
Receive a free 32-page e-book with client communications tips when you sign up for my free monthly newsletter.  

Copyright 2012 by Susan B. Weiner All rights reserved

July 2012 on the Investment Writing blog

Here are the links to the July posts you missed on the new Investment Writing blog:

• Miller’s Killer: Paper swap brainstorming blog and article ideas
• Poll: How quickly and often should you follow up with prospects for your financial services?
• Reader challenge: Can you explain duration better than The New York Times?
• Are your paragraphs the right length?
• Q&A: How to look trustworthy in your professional photo
• Punctuation reminder: When an -ly adverb is part of a compound modifier
• Poll: When can’t you replace “headwinds” in your commentary?
• Colons and bullets: Keep ‘em together or tear ‘em apart?
• Reader challenge: What makes advisor websites outstanding?
• Use social media to find a job

____________________
  Receive a free 32-page e-book with client communications tips when you sign up for my free monthly newsletter.  

Copyright 2012 by Susan B. Weiner All rights reserved