Print newsletter vs. e-newsletter

Trying to decide between a print newsletter and a newsletter delivered by e-mail? Here are some of the pros and cons.


Print newsletter--Pro

• Portable
• More control over look and feel
• Better for longer documents
• Stands out more because most people get fewer letters than e-mails

E-newsletter--Pro 

• Interactive, including links to your website
  
• You can track who reads what
•  Speedy delivery
• Low cost to send

Print newsletter--Con

• High production costs
• Production and delivery take longer than for e-newsletters

 
E-newsletter--Con 

• You may not have e-mail addresses for all of your contacts
• You need permission to add e-mail addresses to your distribution 
• May get caught in spam filter 
• Not so good for long articles
• Less control over look and feel 

Here are links for more information:

• "Print vs. e-newsletters" by Don Sadler
• "Printed newsletters vs electronic alternatives" from Newsletters & More
  

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Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2008 by Susan B. Weiner All rights reserved