Sunday, November 16, 2008

Print newsletter vs. e-newsletter

Trying to decide between a print newsletter and a newsletter delivered by e-mail? Here are some of the pros and cons.


Print newsletter--Pro
  • Portable
  • More control over look and feel
  • Better for longer documents
  • Stands out more because most people get fewer letters than e-mails

E-newsletter--Pro 
  • Interactive, including links to your website
  • You can track who reads what
  •  Speedy delivery
  • Low cost to send

Print newsletter--Con
  • High production costs
  • Production and delivery take longer than for e-newsletters
 
E-newsletter--Con 
  • You may not have e-mail addresses for all of your contacts
  • You need permission to add e-mail addresses to your distribution 
  • May get caught in spam filter 
  • Not so good for long articles
  • Less control over look and feel 

Here are links for more information:
    _________________
    Susan B. Weiner, CFA
    Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
    Copyright 2008 by Susan B. Weiner All rights reserved

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