Saturday, November 22, 2008

Vanguard is using LinkedIn

John Ameriks of The Vanguard Group has posted a question on LinkedIn that's running under a Vanguard banner.

Plenty of financial professionals post questions on LinkedIn, but this is the first time I've seen one running under an advertisement. Click on the banner, and you go to the Vanguard home page.

Will we see more mutual fund company advertising like this?

Have you seen other examples of fund companies trying to leverage social networking?

How effective are efforts like this?

Susan B. Weiner, CFA
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Copyright 2008 by Susan B. Weiner All rights reserved

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