Wednesday, July 23, 2008

How to publicize your white paper using LinkedIn

You can leverage LinkedIn to publicize your white paper. It won't cost you anything more than the time it takes to write a LinkedIn Question.

"Free White Paper: A Step-by-Step Guide to Producing High Quality Case Studies."  That's what Toby Younis put in the headline as his "question." Okay, so it's not really a question. That means it's breaking LinkedIn's rules.

But it works. Younis got me to download his white paper on case studies. I noticed it because on my LinkedIn home page I track "Answers" for "Writing and Editing," which is one of the two categories Younis picked for his "question."

Susan B. Weiner, CFA
Investment Writing
Writing that's an investment in your success

Check out my website at or sign up for my free monthly e-newsletter.


  1. Susan,

    I like your suggestion above, so I gave it a try myself:



  2. Russ,

    Thank you for reading and letting me know that you're acting on this information!

    I followed your link and just printed the white paper. It looks interesting!


  3. Thank you Susan! This is a nice idea.

    Just tried it in Linkedin Answers. Hope to see some good results.



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