Saturday, May 29, 2010

How to write subheads that command attention

Copyblogger Brian Clark accurately notes in "How to write exquisite subheads" that subheads can turn scanners into readers.

I especially like his advice that a subhead should "express a clear and complete benefit."

____________________    
Receive a free 32-page e-book with client communications tips when you sign up for my free monthly newsletter.  
Copyright 2010 by Susan B. Weiner All rights reserved

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.