Tuesday, November 24, 2009

Use a tip sheet to get PR for your financial business

"Tip Sheets: One of the Most Effective Publicity Tools You’ve Never Heard Of" tells you how to use this PR tool to get exposure for your business. A tip sheet is a list of tips on how to do something.

I like that the author quotes PR maven Sandy Beckwith, who taught me almost everything I know about tip sheets. You can go to Sandy's website to read more detailed instructions on how to write a tip sheet.

If you've got old tip sheets, you can update and reissue them. That's a tip I got from one of Roger C. Parker's Published & Profitable teleseminars.

Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2009 by Susan B. Weiner All rights reserved

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