I normally think of a fund company using YouTube--if it uses YouTube at all--to show off its talking heads. But times are changing.
U.S. Global Investors' "Shanghai City Lights" video, which you can view below, doesn't mention the fund firm's name or investments. It doesn't even show any people. I think this video has the potential to reach more viewers than the firm's more traditional videos. Heck, I already forwarded the video to my husband to remind him of our visit to Shanghai. However, I wonder how many of this video's viewers will be potential fund buyers.
US Global Investors seems to have moved away from talking heads and toward more visually appealing pieces. Its initial YouTube video was "Frank Holmes Explains the Key Drivers for Gold and Mining Stock," followed by "What the Global Infrastructure Story Looks Like" and "A Firsthand Look at Mining Operations in Brazil." To view these videos, go to the USFunds YouTube channel. So far the Frank Holmes video has gained the most viewers on YouTube, with 218 views as of Nov. 16.
However, US Global Investors hasn't given up on more traditional communications. For example, "Five Reasons China is Not a Bubble" appears on its blog and the firm's Fall 2009 Shareholder Report leads with a letter titled "Just Back from Shanghai."
Do you think US Global Investors' YouTube video about Shanghai represents the start of a trend? While their videos haven't attracted many viewers yet. the firm's YouTube presence is pretty new.
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Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2009 by Susan B. Weiner All rights reserved
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