Contact via email and U.S. mail can spur referrals and turn prospects into clients. Accordingly, this month's poll asks which brings you the most new business--email or U.S. mail marketing? Please answer the poll in the right-hand column of this blog. Thank you!
Also, if you have time, leave your comments about why you prefer one form of communication to the other. In addition, I'd enjoy hearing about what kind of communications you send. Newsletters? Sales letters? White papers? Invitations to in-person or virtual gatherings? It would be great to get a conversation going.
My monthly e-newsletter has brought me new clients. Sometimes new clients have called me within 24 hours of publication. Other times, they've sent an email inquiry as a reply to my newsletter. Perhaps U.S. mail marketing would work for me, but I haven't done much with it because of the costs and additional steps required when compared to email.
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Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2009 by Susan B. Weiner All rights reserved
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I imagine that U.S mail works best for some advisors. After all, some prospects prefer not to communicate via email. Plus, "permission" is a barrier to email marketing more than for U.S. mail marketing.
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