Wednesday, February 4, 2009

What you're missing if you don't blog

Financial planners who don't blog are missing out on a great opportunity to connect with prospective clients, according to "Social media in financial planning -- the sweet spot and the sweet gap." Why? Because many of your most desirable prospects read blogs.

On the other hand, if you do blog, you're in a minority. Apparently fewer than 1% of financial planners blog, according to research from Kahuna Content.

Thanks to Bill Winterberg for bringing this information to my attention.

Susan B. Weiner, CFA
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Copyright 2009 by Susan B. Weiner All rights reserved

1 comment:

  1. I am currently doing a book report on modern-day blogging. Before, blogging is just an online journal to share your thought or opinions on things. Now, it is an important online marketing tool to reach potential market. With this, blogging then is considered as an effective tool to earn money.


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