"Financial services marketers must restore trust"

In the current environment, small business "decision makers are much more likely to choose the safe choice over the best choice," according to Gal Borenstein of The Borenstein Group, interviewed in "Financial services marketers must restore trust" in DM News. 

That may mean picking a bigger, seemingly more stable financial services provider over a smaller provider.

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Susan B. Weiner, CFA
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Copyright 2009 by Susan B. Weiner All rights reserved