Sunday, February 8, 2009

"Financial services marketers must restore trust"

In the current environment, small business "decision makers are much more likely to choose the safe choice over the best choice," according to Gal Borenstein of The Borenstein Group, interviewed in "Financial services marketers must restore trust" in DM News

That may mean picking a bigger, seemingly more stable financial services provider over a smaller provider.




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Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2009 by Susan B. Weiner All rights reserved

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