Tuesday, February 24, 2009

"How to send a personal email" by Seth Godin

"How to send a personal email" by Seth Godin gives some excellent suggestions about how to avoid being perceived as a spammer.

But there are no easy answers. Basically his 14 points boil down to taking the time to make your email short, clear, personal, and relevant to the recipient. 

I found Godin's blog post thanks to Anna Goldsmith's "Just Because You Have Someone's Email Address Doesn't Mean You Have the Right to Email Them."

Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2009 by Susan B. Weiner All rights reserved

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