"How to send a personal email" by Seth Godin gives some excellent suggestions about how to avoid being perceived as a spammer.
But there are no easy answers. Basically his 14 points boil down to taking the time to make your email short, clear, personal, and relevant to the recipient.
I found Godin's blog post thanks to Anna Goldsmith's "Just Because You Have Someone's Email Address Doesn't Mean You Have the Right to Email Them."
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Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2009 by Susan B. Weiner All rights reserved
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