Monday, July 21, 2008

"Let Content Determine Podcast Length"

The best podcasts tend to run 5-7 minutes long, according to "Let Content Determine Podcast Length" on MarketingSherpa (paid registration may be required for article access). However, longer podcasts can work if the content is compelling.

Another key characteristic:  they focus on one topic. 

So, if you're considering adding podcasts to your menu of investment or wealth management communications, keep them short and focused.
Susan B. Weiner, CFA
Investment Writing
Writing that's an investment in your success

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