Thursday, July 24, 2008

How I ghostwrite your financial article

Too busy to write an article? Hiring a ghostwriter is a great way to produce a compelling article in a short amount of time.

Ghostwriting is one of my specialties. Please read on for an explanation of how you and I can work together.

My ghostwriting process typically includes these steps:
1. Topic identification
2. Interview of expert(s)
3. Outline
4. First draft
5. Revision, if necessary
6. Completion


1. Topic identification

You and I will discuss your topic over the phone. It’s helpful if you can answer these questions:
•    Why do you want to write an article and what do you want it to accomplish?
•    What is your topic?
•    Who is your audience and what do you want them to do after they read your article?
•    Why will your readers care about your article topic?
•    What problem will your article solve for your readers?
•    What are the three main points you’d like to make?
•    Where will the article appear?
•    What word count are you targeting? For example, a ghostwritten newspaper article often runs 600-1,000 words and a double-spaced, typed page runs about 200-250 words.
•    By when do you need the article completed?
•    What is your review and approval process?

Following this interview, I typically send you a letter of agreement that describes the scope of the work we will do together.


2. Interview of expert(s)

Most of the articles that I ghostwrite are based on an interview with a single expert. Sometimes multiple experts and outside research are involved.

Prior to the interview, I will send you a list of questions to think about. If that makes you think of useful exhibits or other data, it’s helpful for you to send them to me prior to our interview.

The interview will be conducted by phone and tape recorded, so I can refer back to it.


3. Outline

Following our interview, I will typically send you a robust outline, so you can agree to the direction of the article before I send you a complete draft. The outline will incorporate my questions and requests for additional information needed to flesh out the article.


4. First draft

After you respond to my questions and approve the outline, I will send you an article following the outline.


5. Revisions

My clients are often satisfied with my initial draft. However, sometimes changes are needed. Our letter of agreement will specify the scope of revisions included in your project fee.


6. Completion

When the process is complete, you’ve got an article you can publish under your name. It’s ready to go!


Do you have questions?
Contact me at 617-969-4509.

_________________
Susan B. Weiner, CFA
Investment Writing
Writing that's an investment in your success

Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.

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