Tuesday, May 19, 2009

Your mail has three seconds to grab your reader's attention

"The consumer decides in 3 seconds whether to trash your mail, or take 30 seconds to scan and prioritize your mail, and 3 minutes to actually sit and read it," according to a RR Donnelley Direct Marketing Tip of the Day  provided by copywriter Pat Friesen.

That's why it's so important to create a compelling subject line for your emails and a strong opening paragraph for your letters.

Related posts:
* When NOT to personalize your email's subject line  
* Boost readership of your enewsletter with powerful subject lines
* "Email Subject Lines: 15 Rules to Write Them Right"

Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2009 by Susan B. Weiner All rights reserved

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