Monday, January 5, 2009

Boost readership of your e-newsletter with powerful subject lines

More people will open your email newsletters if your subject line shows value in the first two words. That's according to "4 Takeaways from MarketingSherpa's Newsletter Subject-Line Analysis" (accessible only to MarketingSherpa members).

How do you show value? Start your e-newsletter subject lines with phrases such as:
  • Top Five
  • How to
  • Best Time
Your subject line should focus on the benefit that your content provides to readers. It's especially powerful to indicate that you're giving readers information they can act on.

Susan B. Weiner, CFA
Check out my website at or sign up for my free monthly e-newsletter.
Copyright 2009 by Susan B. Weiner All rights reserved

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