Friday, May 15, 2009

Top three signs you should hire a freelance financial writer

Investment and wealth managers can deepen their relationships with clients, prospects, and referral sources by writing articles and white papers. Some firms do their writing in-house, while others farm it out.

Here are the top three signs you should hire a freelance financial writer for your articles and white papers
1. Articles and white papers don't get written--or take too long to finish--because the experts are too busy.
2. Your publications don't appeal to readers because they are
     a.  Too focused on features, not benefits
     b.  Poorly written in terms of style, grammar, and punctuation
3. Writing is a poor use of your employees' investment and wealth management skills 

A savvy freelance financial writer can showcase your executives' knowledge without eating up their time and energy.

Related posts:
Focus on benefits, not features, in your marketing
*  "Three Reasons Your White Paper May Fail to Bring in New Business"
Does your grammar and punctuation affect your credibility?

Susan B. Weiner, CFA
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Copyright 2009 by Susan B. Weiner All rights reserved

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