What's so good about it? Bernanke abides by the maxim, "Tell them what you're going to tell them, tell them, then tell them again."
According to Miles' analysis of Bernanke's March 10 speech to the Council on Foreign Relations, Bernanke spent 20% of his words setting up his speech, 75% on "tell them," and 5% on re-telling.
Think carefully about that 25% the next time you write a speech--or any sort of complex communication.
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Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2009 by Susan B. Weiner All rights reserved
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