The market has slashed your clients' wealth and your revenues based on assets under management. So gaining new clients is more important than ever. If you'd like to get some fresh ideas about marketing, check out Kristen Luke's Financial Marketing Wire blog.
Are you puzzled by how to leverage social media? Kristen has posts on topics such as
* Using Facebook to build business in "A Social Media Marketing Success Story"
* "How to Host a Webinar for Your Clients"
* "Twitter Your Way to New Clients"--By the way, you can follow Kristen on Twitter.
If you don't like social media, Kristen has advice for you, too. I especially like this one: "Touch Your Clients 24 Times a Year without Breaking a Sweat." She's delivering a webinar on the same topic on April 6.
Are there other blogs on marketing or communications that you'd recommend? Please let me know. I have a couple in mind for future posts on this blog.
Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2009 by Susan B. Weiner All rights reserved
Tuesday, March 31, 2009
A top marketing blog for financial advisors
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Great post, Susan. I too have enjoyed reading Kristen's blog and Tweets.
ReplyDeleteRegarding other blogs you might consider in the future, I recommend AdvisorBlogger.com, BehaviorGap.com & FPPad.com.
These aren't all pure marketing & communications sites, but they certainly do a good job of covering these topics among others.
Thanks, Russ. I agree with your three recommendations.
ReplyDeleteI recommend a new blog on practice management and marketing for financial advisors: theadvisorupside.com. Check it out...
ReplyDeleteThanks for sharing, great stuff for those recommendations. :)
ReplyDeleteThose are going to be a big help on people like me that is looking for some answers about financial management. Thank you for sharing those blogs.
ReplyDeleteThanks for sharing these resources! Have added the blog to my RSS reader to make sure not to miss an update.
ReplyDelete