Thursday, March 26, 2009

MFS Investment Management is using LinkedIn to circulate commentary

MFS Investment Management has set up a LinkedIn group called MFS Investment Commentary. 

Its purpose? According to the group profile, it is "A group for financial advisors and investment industry professionals interested in getting updates on MFS's outlook on financial markets around the world. James Swanson's Chief Investment Strategist corner, the Week in Review, and the month Global Perspective are featured here. U.S. investment products offered through MFS Fund Distributors, Inc."

At a quick glance, it looks as if many of the group members are MFS employees. But perhaps they haven't publicized it yet among the professionals whom they're targeting.

Have you noticed any other fund or investment management companies setting up LinkedIn groups? What about other uses of social networking?

Related post: Eaton Vance, Evergreen, and FRC on "Communication Strategies for Good Times and Bad"


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Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2009 by Susan B. Weiner All rights reserved

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