I'm a professional writer who spends much of her time ghostwriting for financial professionals. But today I'm advising you against hiring me to ghostwrite your blog posts.
Top Blog Mistake #4 is "ghostwriting blog posts," according to "GM Blog Manager Shares Top 10 Blog Mistakes and How to Avoid Them," a MarketingSherpa interview with the manager of General Motors' Fast Lane blog.
Using ghostwriters makes a blog "lose its transparency - one of those trust-building, relationship-building elements," according to the interview with Christopher Barger, Director, Global Communications Technology, General Motors.
However, I'll bet that GM's communications team edits--and provides other guidance for--the blog posts written by GM execs.
The other top blog mistakes are:
Mistake #1. Treating the blog like a channel for corporate messaging
Mistake #2. Rushing to respond to negative feedback
Mistake #3. Fearing the critics
Mistake #5. Giving blog writers the impression that once a post is written, it’s done
Mistake #6. Relying on writers who are too corporate
Mistake #7. Not establishing blog rules
Mistake #8. Posting infrequently
Mistake #9. Going against your comment policy
Mistake #10. Editing, hiding, or taking a post down when you make a mistake
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Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2008 by Susan B. Weiner All rights reserved
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