Monday, August 18, 2008

What should you call your white paper?

"Should you always label a white paper with the term 'white paper'?"


Michael Stelzner asks this question on his Writing White Papers blog.

My answer: it depends.

When you say "white paper" to financial advisors, they probably know what you're talking about. In fact, the term conjures up the image of a helpful tool.

Say "white paper" to an ordinary investor and you're likely to get a blank look. In this case, it's far better to call it a "special report" or even just an "article."

What do you think?
_________________
Susan B. Weiner, CFA
Investment Writing
Writing that's an investment in your success

Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.

2 comments:

  1. Susan,

    Thanks for the mention in your recent article for Advisor Perspectives. I appreciate it.

    ReplyDelete
  2. Russ,

    It's always a pleasure to use good content!

    ReplyDelete

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