"Should you always label a white paper with the term 'white paper'?"
Michael Stelzner asks this question on his Writing White Papers blog.
My answer: it depends.
When you say "white paper" to financial advisors, they probably know what you're talking about. In fact, the term conjures up the image of a helpful tool.
Say "white paper" to an ordinary investor and you're likely to get a blank look. In this case, it's far better to call it a "special report" or even just an "article."
What do you think?
_________________
Susan B. Weiner, CFA
Investment Writing
Writing that's an investment in your success
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
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Susan,
ReplyDeleteThanks for the mention in your recent article for Advisor Perspectives. I appreciate it.
Russ,
ReplyDeleteIt's always a pleasure to use good content!