Saturday, August 16, 2008

"Never use a fancy word when a simple one will do"

That's the bottom line of "Why Jargon Feeds on Lazy Minds" by Scott Berkun.

Moreover, he warns, "Pay attention to who uses the most jargon: it's never the brightest. It's those who want to be perceived as the best and the brightest, something they know they are not."

Berkun offers a list of management jargon that he'd like to ban. Can you think of financial jargon that should join the list of forbidden terms? Let's start with "mitigate."
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Susan B. Weiner, CFA
Investment Writing
Writing that's an investment in your success

Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.

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