For example:
- Your content should reflect your prospects' top concerns.
- "Don't sell. Inform."
As for informing instead of selling, I don't think you can follow this rule 100% of the time. But many firms could benefit from taking this advice more frequently.
_________________
Susan B. Weiner, CFA
Investment Writing
Writing that's an investment in your success
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
great post
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