Friday, June 20, 2008

Your website's "About Us" page could make the sale

The company information in your website's "About Us" page could make the difference between winning or losing a new client.

"Although it might not solely make a purchase, a bad 'About Us' page can definitely stop a purchase from happening," according to "Why You Must Pay More Attention to Your ‘About Us’ Page" on the MarketingSherpa website.

Keep your "About Us" page up-to-date and filled with information that will convince your prospects' executives of your firm's reliability, advises MarketingSherpa.

Susan B. Weiner, CFA
Investment Writing
Writing that's an investment in your success

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