He reinforces points I often make, including the value of using:
- White space
- Bullet points
- Informative subheadings
On the other hand--and this is important for financial advisors--"If you want people who really need a solution, focus on comprehensive coverage. This is a good strategy if you sell highly targeted solutions to complicated problems."
Still, in Nielsen's example, "short" is defined as 700 words and "long" as 1,000 words.
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Susan B. Weiner, CFA
Investment Writing
Writing that's an investment in your success
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
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