Monday, June 9, 2008

"Making Money Where Others Fail": Morningstar's knack for good titles

Who wouldn't want to read an article entitled "Making Money Where Others Fail"?

That was the title of a recent message from Morningstar's Fund Spy e-newsletter. I subscribe to Fund Spy partly to study their writing style. You can check out the Fund Spy archive.

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Susan B. Weiner, CFA
Investment Writing
Writing that's an investment in your success

Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.

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