BNY Mellon: I liked your "truth ad" until you used that word

BNY Mellon Wealth Management has a catchy new print ad asking "Can you handle the truth?" 

I love the simplicity of "Can you handle the truth?"

You can view one version of the ad on BNY Mellon's website. However, I first saw this family of ads in the print version of The Wall Street Journal. 

Print vs. online ad
The Wall Street Journal version uses the same big "truth" box, but it is mostly better than the online version.

It's better in the sense that much of its text is simpler and more direct than in the online version. I imagine that individuals seeking financial advice would find it very appealing. Let's compare the two versions. 

Print version

The truth is most investors' portfolios did not handle the past years' market volatility well. A more alarming truth is that most plans have not been changed to mitigate future risks or capture opportunities.

We have helped many investors with an honest assessment of their current portfolio and plan. May we help you?

The first sentence is disarmingly honest. At least in my eyes. 

The language charmed me until I got to "mitigate." If you're a regular reader of this blog, you know I don't like "big words" and "mitigate" is one of my pet peeves. Why couldn't the writers substitute "ease," "cut," "reduce," or even "manage" for "mitigate," depending on what they meant? I suspect that a lawyer or compliance person pushed for "mitigate."


Online version 
The first line of the online ad's text--which you can read in the indented section below--is much stiffer and institutional. It doesn't sound like something a human being would say in conversation. I've italicized the words I don't like in this ad's text below.  

The rest of the text is better. I like the second sentence. However, in the fourth sentence, "complimentary analysis" suffers when compared with the "honest assessment" of the first ad. Also, "please contact us" isn't as appealing as "May we help you?"

Fundamental changes in the financial landscape have rendered many investment plans null and void.

Your plan may be one of them.

Let us help you learn the truth about whether your portfolio is positioned for the years to come.

To get started with a complimentary analysis of your investment plan, please contact us.

Related posts
* Timely, creative financial ad from Northwestern Mutual
* No more fancy-pants prose, please
*  Financial writers clinic: Getting rid of "mitigate"
* Can you make a case for "mitigate"?

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Copyright 2010 by Susan B. Weiner All rights reserved

Harry Markopolos on "next Ponzi scheme"

"Where do you think the next big Ponzi scheme will occur?" That's what I asked Harry Markopolos, author of No One Would Listen, during the Q&A following his March 30 talk to Boston Security Analysts Society (BSAS).

Markopolos isn't too worried about seeing another big Ponzi scheme soon. He gave two reasons.

1. Markets are down. That's what triggered the redemptions that brought down Madoff and others.
2. The SEC is now making Ponzi schemes a high priority.

However, most Ponzi schemers don't register with the SEC, said Markopolos. That helps them to stay hidden from the SEC. Markopolos said the SEC typically finds out about Ponzi schemes through tips. The many poor-quality tips submitted to the SEC make it hard to sort out the good from the bad. 

If you'd like to learn more about Markopolos' perspective, check out his book. Many BSAS members lined up after the talk to have him sign their books. He's a hometown favorite and past president of the BSAS.

Related post
* Tweets on talk by Harry Markopolos, Madoff whistleblower





____________________ 
The next session of "How to Write Blog Posts People Will Read: A Five-Week Teleclass for Financial Advisors" will start in April. If you can't attend this session, sign up to receive "Information on upcoming classes, workshops, and other events" as well as my free monthly newsletter.
Copyright 2010 by Susan B. Weiner All rights reserved

Tweets on talk by Harry Markopolos, Madoff whistleblower

Here are my tweets on today's talk to the Boston Security Analysts Society by Harry Markopolos, the Madoff whistleblower and author of No One Would Listen.

• "This case was a global tragedy" said Markopolos. "It was beyond evil."
• Madoff case is only in its 2nd innings, said Markopolos. There'll be more arrests due to cooperating witnesses.
• CFA# Code of Ethics is important to Markopolos. "It's about investors and doing the right thing," he said.
• CPAs, is this true? CPA code of conduct lacks affirmative duty to report fraud.
• Lesson #1 for Madoff victims: 0-25% is proper allocation to hedge funds, said Markopolos
• Lesson #2 for Madoff victims: Never put all of your eggs in one basket, said Markopolos
• Markopolos book is a good road map for conducting due diligence, said Sam Jones of the CFA Institute's board of governors. 

____________________
The next session of "How to Write Blog Posts People Will Read: A Five-Week Teleclass for Financial Advisors" will start in April. For more information, sign up to receive "Information on upcoming classes, workshops, and other events" as well as my free monthly newsletter.
Copyright 2010 by Susan B. Weiner All rights reserved

JP Morgan's Eigen: Put your clients in non-traditional, long-short fixed income

Too many of your clients are over-invested in traditional fixed income, in the opinion of William Eigen, JPMorgan Asset Management's director of absolute return strategies and portfolio manager of the JPM Strategic Income Opportunities Fund. He made a case for using fixed income funds that can go short and use synthetic financial instruments during his presentation to the Boston Security Analysts Society on March 15. 

Why bond funds haven't changed
Fixed income funds really haven't changed in 30 years, said Eigen. Their managers still basically rely on changes on interest rates to make money. In contrast, he said, managers of equities have driven the development of hedge funds.

Fixed income hasn't evolved because interest rates have been falling for 30 years, said Eigen. In other words, with falling rates driving capital appreciation, there was no need for new techniques.

Can you imagine, Eigen asked, what would have happened to stock funds if the Standard & Poor's 500 had gone straight up for thirty years? Clearly he believes this would have stifled innovation in the management of stocks. Instead, the stock market's ups and downs spurred creativity. 

The need to protect your clients' capital 
Traditional fixed income performed more or less okay for thirty years, with some rocky years here and there. But the interest-rate decline that drove bonds' long-term positive performance will end. "I'm nervous with short rates at zero," said Eigen, "yet investors are still piling in."

Indeed, Eigen managed traditional bond funds during his 12-year career at Fidelity Investments. He left because he felt he couldn't protect his investors' capital adequately under the limitations of traditional bond investing. "I won't be held prisoner to duration," said Eigen. He wanted to be able to short-sell and put on relative value trades using synthetic instruments.

It's important to earn positive returns in fixed income by taking advantages of factors other than falling interest rates. If not, asked Eigen, what happens when a long-term trend of rising interest rates takes hold? If you're familiar with concept of duration, you know that bond prices fall when interest rates rise. Another negative: With interest rates at historic lows, there's no "coupon cushion" of attractive interest rates to ease the pain of bond investors.

It's easy to see the appeal of short-selling bonds in a rising interest-rate scenario. Investors would profit by essentially betting on bond prices' decline.

Now Eigen can take advantage of short-selling as manager of the JPM Strategic Income Opportunities Fund, a long-short relative value fund that does not use leverage. The fund can use synthetic instruments. It can also hold cash because Eigen's top priority is not to lose money. That's a challenge for which cash is sometimes the only solution.

The fund is managed as an absolute-return fund with a target of t-bills plus 2%-8%. "You don't need duration to generate solid fixed income returns," Eigen said. Another potential benefit of his approach: it has "zero correlation to traditional fixed income," Eigen said. 

Outlook: Rising rates, risky sovereign debt, relative value
Eigen thinks interest rates could rise faster than most pundits expect. Investors might get scared once rates start rising. Then they might quickly bail out of bonds to cut their losses.

Eigen is also scared about sovereign risk. Look at what's happened in Europe and Dubai, he said. His fund is taking advantage of that on the short side.

Synthetic instruments such as credit default swaps are a good way to take advantage of the relative value opportunities that arise in times of low volatility in bond markets. For example, investors seem to perceive a solid company such as Berkshire Hathaway as on a par with lesser insurance companies. Synthetic instruments are sometimes the only economical way to invest in this disparity.

What do you think? Is the end near for traditionally managed fixed income funds--or have they still got some life left in them?

Related posts
*  Fund using alternative strategies gain steam
* I LOVE this fixed income presentation
* Strong words from editor of Financial Analysts Journal

____________________
Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2010 by Susan B. Weiner All rights reserved

Guest post: "The Lost Art of the Thank You Card"

I'm a big fan of saying "Thank you." So I'm delighted to feature this guest post by Suzanne Muusers of Prosperity Coaching. Suzanne is a consultant to financial advisors. I met her through Twitter.

The Lost Art of the Thank You Card
By Suzanne Muusers

What would happen to your referrals if you wrote five thank you cards per week? Would your client relationships deepen? Would you spread goodwill and kindness?

I've been sending out a lot of hand-written thank you cards lately. I find really nicely designed thank you cards at Trader Joe's and AJ's and I just get the urge to send them. You wouldn't believe the response I get when the recipient receives the card. I usually get a phone call from them gushing about "taking the time to send a hand-written card" and "thank you so much for thinking of me."

We have become such a digital world we forget about the impact such a simple action can have.  We now have email, ezines, newsletters, evite.com, and the like.  While it's nice to save paper on such niceties and be "green," getting a card in the mail is like getting a present.  When you send someone a card through the mail, I am betting that it stays on their desk for quite some time.

As I glance over my desk, I see a hand-written card I received from a financial advisor I met last month at the Financial Planning Association meeting. He asked me for advice on where he should get coach training. I gave him a few choice pointers and several days later received a beautiful zen-like card from him thanking me for the tips. You can bet that I'll keep that card for a long time.

So how can you use thank you cards in your business? What occasions would be suitable for a thank you card?

How about:

• Birthday cards
• Nice to meet you cards
• Thank you for the referral cards (as part of a written referral program)
• Congratulations for your achievement
• Sympathy cards
• Wedding cards

Maybe thank you cards should be part of your Marketing Plan and part of your week!

Suzanne Muusers is a business coach, marketing expert, and a sales and marketing speaker based in Scottsdale, Arizona. Her coaching program for financial advisors, The Prosperous Advisor™ , focuses on revenue-building activities.

____________________
Susan B. Weiner, CFA
If you're struggling to pump out a steady flow of good blog posts, check out my five-week teleclass for financial advisors, "How to Write Blog Posts People Will Read," and sign up for my free monthly e-newsletter.
Copyright 2010 by Susan B. Weiner All rights reserved

How to make one quarterly letter fit clients at different levels of sophistication

You have clients with different levels of financial sophistication. But you probably don't have the time to write separate letters tailored to each client's understanding of investment jargon. To help you manage your time--and keep your clients happy--here are my top five tips for a one-size-fits-all client letter.

I'd like to thank the Maine CFA Society for suggesting this blog post topic when I presented to them in October on "How to Write Investment Commentary People Will Read."   


1. Keep it simple 
If you use plain language, all of your readers will understand you.

Follow the example of Berkshire Hathaway's Warren Buffett, who says, "When writing Berkshire Hathaway’s annual report, I pretend that I’m talking to my sisters…. They will understand plain English, but jargon may puzzle them." Despite Buffett's easy-to-understand style, plenty of financial sophisticates read his firm's annual report. 

2. Explain briefly 
The Wall Street Journal has mastered the art of explaining technical terms with phrases set off by commas. For example, a reporter might write about "the carry trade, where investors borrow in currencies with low interest rates to invest in those with high interest rates."

Savvy investors skim over the explanations, while the less knowledgeable gain a quick understanding.  

3. Use a sidebar
A sidebar, which is a text box that's set off from the main body of your article, can help you to accommodate different levels of knowledge among your readers.

Let's consider my example in Tip #2. You could use a sidebar to explain the carry trade in more depth. Your goal could be to educate less sophisticated investors. Or, you may convey details to more educated investors that wouldn't interest the rest of your readers. 

4. Provide a glossary
A glossary at the end of your printed communication can help when you can't squeeze all of the necessary explanations into the body of your text. 

If you send electronic communications, you can provide click-through links to definitions on your website or elsewhere. 

If you're willing to link to third-party glossaries, you've got a variety of choices. I've found some good definitions on the following sites:
* Investopedia.com
* InvestorWords.com
* Morningstar.com
* Wikipedia.org 

5. Provide a newsletter with articles for different audiences
If you have the luxury of writing a multi-article newsletter for your clients, consider including articles aimed at different levels of sophistication. 

However, don't vary your level willy nilly. I'd suggest aiming your newsletter at a general audience and then consistently including one column targeting better educated readers. 

How do YOU handle this challenge?
I'm interested in hearing from you. Please leave comments below.

Related posts:
* If you MUST use "secular" in your investment commentary
* "Quantitative easing" is a weasel word
* Advice from SEC's expert on plain English
____________________
Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2009 by Susan B. Weiner All rights reserved

Statistics to calm nervous investors: Research on dollar cost averaging

Are you--or your clients--nervous about buying stocks? You may find comfort in statistics from "(Re)Entering the Market: The Costs and Benefits of Dollar Cost Averaging" by Gregory D. Singer, director of research, and Ted Mann, analyst in Bernstein Global Wealth Management's New York office. Their article appeared in the CFA Institute's Private Wealth Management e-newsletter (August 2009).


The bottom line, according to the authors' research

...if you have a sum of money to invest for the long term, entering the market all at once will usually prove to be a better strategy than dollar cost averaging. The odds that you will reap greater wealth in the end are in your favor. But dollar cost averaging is reasonable insurance against the risk of investing in a falling market.

The authors highlight the downside of dollar cost averaging. "If the market rises while we are 'averaging in,' we miss out on potential gains. And those forgone gains could be substantial."


As evidence, they present average 12-month rolling returns for the U.S. stock market from 1926 to November 2008 for three strategies of investing a lump sum.

• Invest All at Once: 12%
• Dollar Cost Averaging: 8%
• Hold Cash: 4%

I find these numbers tremendously reassuring, even though past performance is no guarantee of future results. The case for investing all at once is even stronger following 12 months of a down market, with returns of 15%, 10%, and 3% respectively.


However, dollar cost averaging does preserve wealth during the bottom 20% of markets. In this bottom quintile, it "resulted in an average of 11.6 percent more wealth than investing all at once."  So it sounds like a great strategy for declining markets. The hitch? No one can reliably predict when those markets will occur.


Over the long run, investing all at once should outperform dollar cost averaging and holding cash.


The authors concede that investing entire lump sums immediately isn't for everyone. Their research suggests that the potential benefits from dollar cost averaging fall after the first six months. Moreover, "Beyond 18 months, averaging in doesn't make financial sense (unless it's part of a program like payroll deduction, where the money becomes available only over time)."


What do YOU think? When would you recommend investing lump sums all at once vs. dollar cost averaging?

__________________
Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2009 by Susan B. Weiner All rights reserved

What financial advisors can learn from the "60-Minute Naked Truth Salesletter Formula"

Having a hard time writing your first sales letter? The "60-Minute Naked Truth Salesletter Formula" can get you started. But you should tweak his formula to reach your audience and to keep your compliance officer happy.

The formula 
Here's my interpretation of the formula. You can read more details in Michel Fortin's explanation of Dean Jackson's formula in "60-Minute Naked Truth Salesletter Formula."
1. Start by completing the following sentence: "I'm writing to you because I want you to..."
2. Complete the following sentence with a bulleted list: "The reason I'm writing to you specifically is because I think you want..."
3. List your services' features and benefits.
4. List your prospects' top 10 questions or objections--and your answers to them
5. Explain how you guarantee results or remove risks. Obviously this step poses challenges for financial advisors.
6. Write a "call to action," giving steps the reader can take to connect with you or your company and describing exactly what the reader will get.
7. Give your reader a sense of urgency, so they'll act soon.
8. Supply testimonials. This is another step that financial advisors--especially investment managers--should skip because of the SEC prohibition against testimonials. 

Pros and cons of applying this formula 
The pluses of this formula include
* Making it easy for your readers to understand what you want and how it'll benefit them--Too many financial advisors get hung up on features instead of benefits. Or they fail to anticipate objections.
* Organizing your information logically  
* Developing a good understanding of topics that you need to discuss with prospects
* Ensuring that you include an action step, the "call to action," in your letter 

The drawbacks of this formula include
* Landing you in trouble with your compliance officer through discussion of guarantees or testimonials (although it's easy enough to skip Steps 5 and 8)
* Sounding too formulaic and too much like a late night TV ad for something that grinds, chops, and does everything else
* Creating a letter that's so long no one will read it

I learned about Michel Fortin's blog post in an email from marketer Sonia Simone of Remarkable Communication. Thanks, Sonia!

Related posts:
*  Focus on benefits, not features, in your marketing
*  Your mail has three seconds to grab your reader's attention
*  "Institutional investing" isn't as great as you think
_________________
Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2009 by Susan B. Weiner All rights reserved

Behavioral finance can deepen your client relationships

Understanding behavioral finance can improve your client relationships. That's the lesson I took away from "Behavioral Finance: So What?", a June 15 presentation by Gayle H. Buff, president of Buff Capital Management, to the Boston Security Analysts Society (BSAS). Buff has 20 years of experience working with  individual investors and is a past president of the BSAS.

Like financial advisors, clients of investment and wealth managers don't act with complete rationality. They react with their emotional right brain in addition to their rational, reflective left brain. However, Buff said, to optimize our ability to make informed decisions, we need to use both sides of our brains. Advisors who understand this, can tailor their interactions with clients to take advantage of this. 

Behavioral finance experts have identified loss aversion, uncertainty aversion, and overconfidence as a few of the key investor tendencies that reflect the influence of the right brain. During the past year's financial crisis, Buff observed many instances where fear of uncertainty trumped fear of loss. Some of her clients wanted to sell their investments, even if that potentially meant locking in losses.

Behavioral finance helped Buff respond effectively to her clients who wanted to sell. Understanding that clients' "sell" requests were intensely emotional, "I don't take it personally or as them telling me I've done something bad," she said. Instead of arguing with them, Buff listened to her clients' fears. "Talking about what makes us afraid makes us less fearful," she said.

It isn't easy for most advisors to follow Buff's strategy. "We often want to rush in with facts," she said. However, advisors need first to acknowledge their clients' feelings. Only after doing that does it make sense to give clients an alternative perspective on the issues. The advisor who takes this two-step approach will find their clients more receptive.

In fact, if advisors and clients can work through a financial crisis, they may end up with a much deeper relationship. One of the big advantages may be enhancing clients' understanding of risk. Prior to the past year's financial crisis, most clients overestimated their risk tolerance said Buff.

Buff listed five areas that advisors should explore with their clients, including clients'
1. Capacity to tolerate market volatility and economic risk
2. Characteristic defensive posture in the face of anxiety and uncertainty;
3. Vulnerabilities, passions, strengths, weaknesses, and dreams
4. Ability to process, integrate, and adapt to new information a new experience
5. Commitment to working collaboratively and synergistically as one-half of the advisor–client
relationship

This blog post only touches on a tiny portion of Buff's material, which included a bibliography on complexity theory and adaptive systems, behavioral finance and investor psychology, and the intersection of theory and practice. However, she speaks on behavioral finance to CFA societies around the world, so she may come to your area.

By the way, it has been my pleasure to get to know Gayle through volunteering with her on the BSAS' Private Wealth Management committee. I've seen her dedication to financial education.

_________________
Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2009 by Susan B. Weiner All rights reserved

Funds using alternative investment strategies gain steam

Alternative investments that are less correlated to major market indexes are gathering momentum in the advisor community. Two trends are fueling the movement. First, the sharp market declines since September 2008 have boosted the attraction of strategies that don't dive along with stock market. "This year, people are looking to dial down risk in their portfolios," says Bill Harding, director of research at Morningstar Investment Services in Chicago. Second, these strategies are increasingly available to those who don't qualify as accredited investors (with investable assets of $1 million or more).

Continue reading "Against the Grain," my article in the March 2009 issue of Financial Planning magazine (free registration may be required for access).

Also, here's some information that didn't make it into the article. It's the list of funds used by the advisors whom I interviewed.

Absolute Opportunities
Absolute Strategies
Arbitrage
Diamond Hill Long-Short
Direxion Commodity Trends
Gateway
Highbridge Statistical Market Neutral
Hussman Strategic Growth
Merger
Nakoma Absolute Return
PIMCO CommodityRealReturn Strategy
Robeco Boston Partners Long/Short Equity
Rydex Managed Futures Strategy

_________________
Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2009 by Susan B. Weiner All rights reserved

Creating Pitch Books Without Losing Your Mind… a Sequel

"Creating Pitch Books Without Losing Your Mind… a Sequel: Your Pitch Book - a Foundation for Customizing" is a guest post by designer Margaret Patterson. Her 2007 series about "Creating Pitch Books Without Losing Your Mind" has attracted lots of attention. Thanks for your latest contribution, Margaret!

If you have questions for Margaret, please leave them as a comment. I'll make sure she gets them.


My first article about pitch books provided several “must do” tips to help your firm develop presentations that others will plagiarize, the best compliment attainable.  Readers’ questions have prompted additional pointers about the next phase: customizing.

When is it worthwhile for institutional and high net worth asset managers to customize?
Your first pitch book is a base. But it doesn’t always address your prospective client’s unique concerns. Your key contact at the prospect can tell you what points are most crucial. Add information that addresses their concerns. But be succinct or you’ll overwhelm your prospects with too much information.

As you customize, you should communicate value statements - to your audience, about your audience – to the extent reasonably possible.

What do you mean by value statements?
Focus on how your strategy is a good fit for the prospect's objectives, your ability to provide the level of service the prospect needs, and providing adequate diversification, considering prospect’s current investment profiles.

Will customizing dilute our firm’s branding?
You run the risk of diluting your branding when many employees and consultants contribute to your pitch books. That’s why these projects should be managed and maintained by your marketing department.

Remember that content is both text and graphics. After all, our actions are prompted every day by both words and images. Your book should look and sound impressive. Your writer  can develop Writing Guidelines for your firm, language that consistently supports your branding. You also need Design System Guidelines, if they do not already exist. Share these guidelines with the contributors to your pitch books.

I keep a sign on my office wall, “Big Company Seeking Big Clients.” Keep this mission in mind as you ponder complicated content.

If you customize, how do you keep the versions from getting out of control?
A customized pitch book is a script for your meeting. Limit yourself to information you can comfortably handle in the scheduled meeting time. Allow for Q&A.

Additional valuable information can be provided in companion pieces - market commentaries, performance summaries, firm overview, etc.

Updating charts and tables is a constant problem.
Delegate database updating to employees endowed with considerable diplomacy and perseverance. Make this their primary responsibility. They will acquire information from very busy investment management teams.

Investment managers need deadlines in advance. Allow elbow room.

Feedback?
Input is welcome. Your thoughts may show up in future articles. Let me know if I may quote you.

Margaret Patterson Company creates sales support materials, develops identity systems, and provides production supervision for financial services firms.

Margaret Patterson Company
Corporate Identity & Communications Graphics for Financial Services Firms
mpco AT verizon.net         t   617.971.0328        f   617.971.0327

_________________
Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2009 by Susan B. Weiner All rights reserved

Prof. Andre Perold on "Stable Risk Portfolios: A Timely Alternative to Static Asset Allocations?"

Risk matters. October’s wild stock market swings have reminded investors that volatility can be painful. They simply can’t stomach as much risk as they thought they could.

In this environment, it’s no surprise that Professor André F. Perold’s October 21 talk on “Risk Stabilization and Asset Allocation” attracted a bigger than usual crowd to the monthly meeting of the Boston chapter of the Quantitative Work Alliance for Applied Finance, Education, and Wisdom, affectionately known as QWAFAFEW.

Perold’s premise: A stable-risk portfolio that keeps risk constant is a viable alternative to investors’ classic static policy portfolio, such as 60% stocks and 40% bonds, and it may offer superior risk-adjusted returns. 

Continue reading about stable risk portfolios in my Advisor Perspectives article.


_________________
Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2008 by Susan B. Weiner All rights reserved

"Is Outsourcing Portfolio Construction the Wave of the Future?"

Glenda Kemple knows precisely why she outsources portfolio construction. "You add value because you understand your client's total financial picture," says Kemple, CPA, CFP®, of Kemple Capital in Dallas, Texas. That picture includes cash management, tax planning, retirement planning, estate planning, education planning, and risk management, in addition to investment management. "We want clients focused on all of those dynamics, not just the portfolio."

Those who outsource portfolio construction as Kemple does passionately agree. They believe it saves them time and empowers them to better serve their clients' overall financial planning needs, while tapping high-quality investment resources at a reasonable cost. They also believe that outsourcing makes them more competitive, helping them snare bigger, more sophisticated clients—and to win a bigger percentage of their assets.

Non-outsourcers are equally passionate about keeping portfolio construction in-house, arguing that they save their clients fees and provide better performance, and have a better handle on their clients' portfolios, as well as getting great personal satisfaction out of the portfolio construction process.
 
Continue reading my article in the Journal of Financial Planning (FPA membership required).

_________________
Susan B. Weiner, CFA

Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.

Copyright 2008 by Susan B. Weiner All rights reserved

Avoid these mistakes when you evaluate single-manager hedge funds

If you focus only on investment essentials such as philosophy, process, performance, and people when evaluating single-manager hedge funds, you could miss out on some key information.

Some of the other questions you should consider, according to "Selecting Single-Manager Hedge Funds for Private Client Advisers" by Richard Boutland, include:

• For a non-U.S. fund, who is the fund administrator and how extensive is their role? Boutland prefers strong, involved administrators.
  
•  Is the fund managed in a country with a strong regulator?
• Does the fund manager have adequate operations expertise and adequate capital? Boutland notes that "on many occasions 'star traders' have set up their own firms only to fail through lack of adequate information technology, compliance, trade support, personnel, investor relations, and all of the other operational support."
  
• Are there special terms for other investors that discriminate against redemptions by new investors? 

Boutland's article appeared in the CFA Institute's Private Wealth Management e-newsletter.



_________________
Susan B. Weiner, CFA

Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.

Copyright 2008 by Susan B. Weiner All rights reserved

Wealth managers should specialize by affinity, NOT demographics

"In my opinion, a successful segmentation will be less demographically driven (e.g., net worth or income striations) and more affinity driven (tapping into a deep pool of investors who share a common passion — auto racing, yachting, the arts, religion, and so on)." writes Scott Welch of Fortigent, LLC in "Differentiating When Consulting to the Ultra Affluent," an article I blogged about on August 25.


Are you tapping a common passion among clients of your wealth management practice? Share it in the "Comments" section of this blog post.

_________________
Susan B. Weiner, CFA
Investment Writing
Writing that's an investment in your success

Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.

How to make your ultra-affluent clients happy

"...the model that works in the institutional world does not necessarily translate well to the world of the ultra affluent," writes Scott Welch of Fortigent, LLC in "Differentiating When Consulting to the Ultra Affluent," an article published in the CFA Institute's private wealth management e-newsletter.

So, while wealth managers like to talk about bringing institutional-quality management to individual clients, forget about your institutional client-service model.

As a professional writer, I was intrigued to read that "...satisfied clients hear from their primary adviser 28 times a year, or a little more than twice a month, and it might be a phone call, an e-mail, a fax, a newsletter, a research report, or just a quick hello.  Unsatisfied clients hear from their primary advisers fewer than 17 times a year (emphasis added)." One extra client touch per month could make an enormous difference!

Welch discusses how to satisfy ultra-affluent clients in terms of platform, process, and people.

Platform means that your product and service offerings must be comprehensive.  Without the full array of wealth management offerings, you won't "get a seat at the table." But the key is providing access to those services. Outsourcing is okay.

Process means that a relationship manager with excellent people skills and an outstanding support team arranges client access to products and services. 

People means that roles are becoming more specialized, taking advantage of employees' personalities and knowledge. Also, ongoing professional education is essential because of increasing specialization.

_________________
Susan B. Weiner, CFA
Investment Writing
Writing that's an investment in your success

Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.

2008 World Wealth Report out from Merrill Lynch and Cap Gemini

The 2008 edition of the annual World Wealth Report is now available.

If you're evaluating your firm's business strategy, the report's "Spotlight: Wealth Management Firms Adapt to Meet Unique Needs of Growth Markets" will interest you.

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Susan B. Weiner, CFA
Investment Writing
Writing that's an investment in your success

Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.

Obama vs. McCain on tax policy

Looking for an analysis of Obama vs. McCain on tax policy?

The Tax Policy Center offers a "A Preliminary Analysis of the 2008 Presidential Candidates' Tax Plans."

Having written about the alternative minimum tax (AMT), I was interested to see that both candidates would make the AMT "patch" permanent. By the way, I developed a lot of respect for the Tax Policy Center as a resource when I did research on the AMT. The center pulls together information that's not available elsewhere.

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Susan B. Weiner, CFA
Investment Writing
Writing that's an investment in your success

Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.

The charitable trust that's best in a low-interest rate environment

Now is a great time to create a charitable lead trust, assuming it would further your client's estate planning goals.

That's according to Nadia Yassa, Director of Estate and Gift Planning for the Boston Foundation. She spoke on "Tax Benefits of Charitable Trusts" to the Boston Security Analysts Society on May 13.

Why now? Because when interest rates are low, the IRS will value the non-charitable remainder interest at a lower value, using the IRS discount rate in effect when the trust is established. That's regardless of what the actual value is when the transfer occurs. The bottom line: Ultimately, more of your assets will reach your beneficiaries because any growth in the trust above the discount rate passes free of gift tax to heirs. As Yassa explained, "A low Section 7520 discount rate allows donors to 'freeze' estate and gift values to minimize overall transfer tax liability."

A non-grantor charitable lead trust provides income to one or more qualified charities for a preset period. At the end of that period, the assets of the trust transfer to non-charitable beneficiaries. People often use this kind of trust to contribute to charity, while ensuring that their assets end up with family members at a lower cost in taxes.

On the flip side, low interest rates mean this is the least favorable time for creating a charitable remainder trust. However, in any case, taxes should not be your only consideration when establishing a charitable trust.

Want to learn more about planned giving, including charitable trusts? Check out the Planned Giving Design Center, suggested Yassa. "It’s a free on-line resource sponsored by the Boston Foundation. Go to www.tbf.org and click on the Professional Advisors section/Planned Giving Design Center. Advisors can register and have access to technical outlines, articles, rulings, news reports, and receive periodic emails with legislative updates, as well as the Section 7520 rate as it is announced each month by the IRS."



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Susan B. Weiner, CFA
Investment Writing
Writing that's an investment in your success

Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.