Your website needs regular infusions of fresh content to help potential clients find you.
That's one of the lessons I took away from "Things that can hurt your website's ranking" in The Boston Globe on Jan. 24. The author advised against "Building your website but letting it molder for months without updates," if you'd like your website to show up in searches.
If you blog regularly on your website, that counts as an update. The same thing applies if you add your regular newsletters to your site. If you blog somewhere other than your website, consider feeding your blog to your website, as I've done on my Investment Writing website. I also regularly add my monthly newsletter and occasionally update my portfolio of writing samples and other website pages.
By the way, while I couldn't find a link to the website ranking article that I quote above, I believe it appeared as a sidebar to Scott Kirsner's "In Web world, a successful marketing effort means gaining inside track on searches."
What about YOU? Have you found that updating your website regularly has improved your online search rankings?
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Susan B. Weiner, CFA
If you're struggling to pump out a steady flow of good blog posts, check out my five-week teleclass for financial advisors, "How to Write Blog Posts People Will Read," and sign up for my free monthly e-newsletter.
Copyright 2010 by Susan B. Weiner All rights reserved
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Oops, I see that I failed to define "SEO" after using it in my headline. SEO is short for search engine optimization. You can read a definition on Wikipedia at http://en.wikipedia.org/wiki/Search_engine_optimization
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