"A 30-Year Treasury Bond: Probably One of the Most Dangerous Investments You Could Make" is a great headline. It's also a great topic.
Why? Because it challenges the average person's idea of what's a safe investment. Turning a common idea on its head will attract readers. In this case, it will also do them a service by explaining the downside of investing in 30-year Treasuries.
Kudos to RegentAtlantic Capital for an excellent headline and story idea for their recent press release.
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Susan B. Weiner, CFA
Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.
Copyright 2008 by Susan B. Weiner All rights reserved
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