Sunday, December 28, 2008

"Convert Website Visitors into Leads"

You should use a strong call to action to convert website visitors into leads for your business, according to "Strong Call to Action - Convert Website Visitors into Leads" on the Hubspot website. If visitors give you their contact information, they're one step closer to becoming clients.

Hubspot advises you to:
  1. Keep it Simple.
  2. Make it Obvious.
  3. Most Important: Make it Valuable.
For example, I observe these rules on my website by:
  1. Saying simply "Receive My E-newsletter!" on my sign-up box 
  2. Placing the sign-up box in the upper right-hand corner of every page of my website
  3. Offering value by providing a monthly e-newsletter
How could you apply these tips to your website? If you're an investment manager, consider offering an email subscription to your investment commentary.

Susan B. Weiner, CFA
Check out my website at or sign up for my free monthly e-newsletter.
Copyright 2008 by Susan B. Weiner All rights reserved

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