Tuesday, May 27, 2008

Writing Sample: "Don't Get Stuck Paying Extra Taxes"

The subject line "Don't Get Stuck Paying Extra Taxes" compelled me to open the e-mail.

That's the power of a subject line that tells the reader "what's in it for me."

I opened the latest e-newsletter from
Westchester Mortgage even though I was pretty sure I'm not making any dumb tax mistakes with my house. I was right. The article warned readers to be careful when using money from a retirement account to buy a house. Luckily, I don't have to worry about that. I've been in my house more than 15 years.

Try to put yourself in your readers' shoes when you compose an e-mail subject line. Your effort could increase your readership.

Susan B. Weiner, CFA
Investment Writing
Writing that's an investment in your success

Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.

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