November 2013 on the Investment Writing Blog

Here are the links to posts you missed on the new Investment Writing blog:

• Free and low-cost data visualization tools from an online editor
• Content marketing: Why the heck am I doing this?
• How can you share a personal story, yet still draw in readers?
• 6 lessons from my book writing experience
• Ammo for your plain-language battle with compliance
• Winston Churchill's advice for speakers and writers
• Old vs. young for your blog

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Copyright 2014 by Susan B. Weiner All rights reserved

October 2013 on the Investment Writing Blog

Here are the links to posts you missed on the new Investment Writing blog:

• Make your email links pop or lose clicks
• Two ways to encourage comments with a no-comment financial blog
• Top five posts from the third quarter of 2013
• My big newsletter mistake's lesson for you
• Finding your article's focus with Roy Peter Clark
• Reader challenge: What mistakes did this social media newbie make?
• Plain English and good writing
• Quote of the day on keeping it simple

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Copyright 2014 by Susan B. Weiner All rights reserved

September 2013 on the Investment Writing Blog

Here are the links to posts you missed on the new Investment Writing blog:

• The "Be" test for writers
• How I gained 5,000 Twitter followers in 4 years
• Help your guest blogger and your reputation as a comment-friendly blog
• Looks matter: Pick your fonts wisely
• Keyword placement tips to boost your financial blog's search ranking

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Copyright 2014 by Susan B. Weiner All rights reserved

August 2013 on the Investment Writing Blog

Here are the links to posts you missed on the new Investment Writing blog:

• Quantitative easing for regular folks: 3 lessons from The New York Times
• Do you want unexpected visitors to your blog?
• The FVP—The Fee Value Proposition
• What people are saying about "Financial Blogging"
• Blog like a college applicant
• Museums can inspire your blog posts
• The Future of Marketing is a Newsroom Mentality
• Don't be a squirrel when you blog
• Follow the virtual book tour for Financial Blogging: How to Write Powerful Posts That Attract Clients!
• Week 2 of the virtual book tour for Financial Blogging: How to Write Powerful Posts That Attract Clients!
• Week 3 of the virtual book tour for Financial Blogging: How to Write Powerful Posts That Attract Clients!
• Week 4 of the virtual book tour for Financial Blogging: How to Write Powerful Posts That Attract Clients!
• Week 5 of the virtual book tour for Financial Blogging: How to Write Powerful Posts That Attract Clients!

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Copyright 2014 by Susan B. Weiner All rights reserved

July 2013 on the Investment Writing Blog

Here are the links to posts you missed on the new Investment Writing blog:

• Margin analysis to improve your writing
• Don't hire a proofreader
• Top five posts from the second quarter of 2013
• Keep it short, but mix it up
• Rethinking the traditional content process
• 5 tips for getting your experts' cooperation when you need it
• Dear husband, please stop
• The State Farm approach to sales language
• Video overview of the Investment Writing blog

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Copyright 2014 by Susan B. Weiner All rights reserved

June 2013 on the Investment Writing Blog

Here are the links to posts you missed on the new Investment Writing blog:

• Newsletters: Can you offer too much good stuff?
• Techniques to boost your white paper's visual appeal
• Another reason to proofread: Broker example
• Don't write like a spiny cedar!
• Simplify and clarify to write better
• My photo was on a billboard, so what?
• Alternate short and long blog posts?
• Financial advisor tip: Fit it in your subject line EOM
• Top writing tips from CFA Hartford, FPAMA, NYSSA, and PAICR

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Copyright 2014 by Susan B. Weiner All rights reserved

May 2013 on the Investment Writing Blog

Here are the links to posts you missed on the new Investment Writing blog:

• Lesson from sales training
• Storify as a tool for online resource lists
• My blogging class students' blogs
• Maintain your draft's momentum with these tips
• One topic per email please
• How to help your clients help their aging parents
• Writing: More specific is better until it's not

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Copyright 2014 by Susan B. Weiner All rights reserved

April 2013 on the Investment Writing Blog

Here are the links to posts you missed on the new Investment Writing blog:

• Instructions for a bad wife
• Q&A format for articles: Good or bad?
• Top five posts from the first quarter of 2013
• Can mediocre blogs succeed?
• Financial marketing lesson from Northern Trust: Focus on "you"
• Got Metaphor?
• May 2013 presentations: Boost the effectiveness of your writing
• Stars aren't only for Morningstar: How to cut your draft
• When your blog demands a photo of a public figure
• Boost your blog with original photos: The SAGE Advisory example
• Simple tip for boosting your guest posts' effectiveness

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Copyright 2014 by Susan B. Weiner All rights reserved

March 2013 on the Investment Writing Blog

Here are the links to posts you missed on the new Investment Writing blog:

• 5 PR tips for financial advisors
• Bust the clutter in your writing!
• Celebrate National Grammar Day with me
• Momentum Tricks for Bloggers
• How advisor Rick Kahler uses an editor
• Email vs. call vs. meeting with clients
• Speak your clients' language in reports, urges Fortigent's Welch
• CFA Institute Wealth Management Conference 2013 notes
• Reader challenge: How would YOU answer this challenge to client trust?
• Shortmail.com: Inspiration, but poor choice for advisors
• If you enjoyed "Investment Writing Top Tips 2013"
• The Copywriter's #1 Secret...Revealed
• Poll: How quickly should you respond to internal emails?

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Copyright 2014 by Susan B. Weiner All rights reserved

February 2013 on the Investment Writing Blog

Here are the links to posts you missed on the new Investment Writing blog:

• Turn questions into blog posts
• Learn what works in winning clients
• Guest post: Do longer articles really get shared more often?
• Blogging lessons from The New York Times' public editor
• 4 Twitter #FF tips from my personal experience
• The Six Keys to Confident Presenting
• Is Google+ worth the effort?
• Poll: Should you go ziplining on LinkedIn?

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Copyright 2014 by Susan B. Weiner All rights reserved

January 2013 on the Investment Writing Blog

Here are the links to posts you missed on the new Investment Writing blog:

• Singular or plural–Which is right for $5 million?
• 3 posts that can improve your blogging in 2013
• Focus your blog post or lose your readers
• Marketing tips from referral expert Steve Wershing
• Snare more readers with this technique from Floyd Norris
• Blog "out of season" for better value
• Blog post vs. white paper: How do you decide?
• "Turn signals" and good writing
• Why I'm lucky clients didn't flock to me
• POLL: What are your blog's goals?
• Your investment performance reports are failing you
• Outlook Social Connector: A cool email helper

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Copyright 2014 by Susan B. Weiner All rights reserved

December 2012 on the Investment Writing Blog

Here are the links to posts you missed on the new Investment Writing blog:

• Blog like a Sasanian
• Guest post: "Don't make it hard for people to comment on your blog"
• Reader challenge: How do you save your project from last-minute derailment?
• Reader question: How can I keep my emails short?
• Guest post: "Using Internal Links for Search Engine Success"
• Guest bloggers: 2012 in review
• Help! My emails are too salesy
• Most popular blog posts of 2012
• Key lesson for investment commentary writers from my professional organizer
• Poll: How should advisors use ready-to-use content?
• Get a break now, do the work in 2013
• How to succeed with your New Year's resolution to blog more

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Copyright 2014 by Susan B. Weiner All rights reserved