November 2012 on the Investment Writing Blog

Here are the links to posts you missed on the new Investment Writing blog:

• Poll: What number of examples is ideal for persuasion?
• FAQ: "How to Write Blog Posts People Will Read: A 5-Lesson Writing Class for Financial Advisors
• Keep it simple--Or else!
• Guest post: "Please, Without All That Jargon, What is 'Search Engine Optimization?'"
• How I work with financial advisors
• Why hire a writer? Three powerful reasons
• Which format do you prefer for how-to books?
• Should my firm insert its name at the start of every email subject line?
• Happy Thanksgiving! I'm thankful for...
• Are you as compulsive as me or I?
• Guest post: "Peter Lynch Went Shopping With Me At Whole Foods The Other Day

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Copyright 2014 by Susan B. Weiner All rights reserved

October 2012 on the Investment Writing blog

Here are the links to posts you missed on the new Investment Writing blog:

• Email writers, think about this quote
• Social media as practiced by Brittney Castro, Cathy Curtis, and Jeff Rose
• Finding easy-to-follow formulas for your blog posts
• If you missed my email presentation at FPA Experience 2012…
• Marketing communication notes from #fpaexperience
• Please, no tiny fonts on your PowerPoint slides
• Guest post: “Good Writing is Good for Business”
• Writing lesson from a museum exhibit
• Legal danger for financial bloggers: Two misconceptions, three resources, one suggestion
• Wise words for writers from “Alpha Better Juice”

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Copyright 2012 by Susan B. Weiner All rights reserved

September on the Investment Writing blog

Here are the links to posts you missed on the new Investment Writing blog:

• 3 ways to speak plainly while giving financial advice
• Guest post: Why you want to announce your book with a press release
• Market commentary with wit and wisdom
• 4 tips for reading your audience at conferences
• Monetary policy in plain English–Can you do better?
• Reader challenge: Your favorite tool for investment commentary?
• How Merrill Lynch and US Trust stay relevant to clients, according to Justine Metz
• Poll: How do you attract readers to your financial blog?
• Bring your questions and writing implements to my FPA Experience session
• Your mother and the “fiscal cliff”
• Carville’s advice to Romney applies to email writers, too

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Copyright 2012 by Susan B. Weiner All rights reserved

August 2012 on the Investment Writing Blog

Here are the links to posts you missed on the new Investment Writing blog:

• Photo + Mind Map = Blog Inspiration
• Don't make this mistake in your email subject lines!
• Poll: Which social media tools are helping you win new business?
• Guest post: What's Your Content Strategy? (You have one, right?)
• Escape your fears: A writing topic for financial advisors

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Copyright 2012 by Susan B. Weiner All rights reserved

July 2012 on the Investment Writing blog

Here are the links to the July posts you missed on the new Investment Writing blog:

• Miller’s Killer: Paper swap brainstorming blog and article ideas
• Poll: How quickly and often should you follow up with prospects for your financial services?
• Reader challenge: Can you explain duration better than The New York Times?
• Are your paragraphs the right length?
• Q&A: How to look trustworthy in your professional photo
• Punctuation reminder: When an -ly adverb is part of a compound modifier
• Poll: When can’t you replace “headwinds” in your commentary?
• Colons and bullets: Keep ‘em together or tear ‘em apart?
• Reader challenge: What makes advisor websites outstanding?
• Use social media to find a job

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Copyright 2012 by Susan B. Weiner All rights reserved

June 2012 posts on the Investment Writing blog

Here are the links to posts you missed on the new Investment Writing blog:

• 5 Things to Stop Doing in 2012
• How to add personality and warmth to your financial writing–Part one
• How to add personality and warmth to your financial writing–Part two
• Facebook likes and links for financial advisors vs. the rest of the world
• Webinar replay available: “How to Write Effective Emails and Letters”
• Focus your marketing, says the “Financial Services Marketing Handbook”

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Copyright 2011 by Susan B. Weiner All rights reserved

May 2012 on the Investment Writing blog

Here are the links to posts you missed during May 2012 on the new Investment Writing blog:

• InvestmentWriting.com is one of “7 Financial Advisory Blogs that Rock”
• Ideal quarterly investment letters: Meaningful, specific, and short
• Pink trash: An Internet-era reminder
• How a blogging buddy can help your financial planning or investment blog
• Poll: Advisor vs. adviser
• Refresh your grammar and usage skills with Mistake Monday
• Technology tip: How to create a low-tech virtual class
• Guest post: “Do Questions Make Good Titles?”
• NAPFA Genesis email example and top lessons

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Copyright 2012 by Susan B. Weiner All rights reserved

April on the Investment Writing blog

Here are the links to posts you missed during April on the new Investment Writing blog:

• Have it your way: InvestmentWriting.com content
• Identifying “WHAT PROBLEM does this blog post solve for them?”
• Audio slideshow: What can bloggers learn from a vacation stroll?
• Poll: Social media dilemma of “are” vs. “is”
• Why I love Adobe Acrobat Pro for proofreading
• Blogging lessons from Investment Writing Spotlight
• FAQ: “How to Write Blog Posts People Will Read: A 5-Lesson Writing Class for Financial Advisors”
• Reader challenge: Rewrite this sentence to improve it
• Videos: 3 ways to make them palatable for video-haters like me

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Copyright 2011 by Susan B. Weiner All rights reserved

March 2012 on the Investment Writing blog: How long should a blog post run?

Here are the links to posts you missed on the new Investment Writing blog:

• “Reader-Friendly Reports” in a nutshell
• How long should a blog post run?
• Nice analogy for asset allocation
• Guest post: “Make It a Worthwhile Experience–Marketing Your Brand on Pinterest”
• BlackRock’s ad campaign appeals to thinkers
• Guest post: “Only”
• POLL: What’s your favorite survival strategy for networking meetings?
• Your personality can make any topic interesting

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Need to write better? Register for my next class on "How to Write Blog Posts People Will Read: A 5-Week Writing Class for Financial Advisors." You'll pay the Early Bird price until April 16.


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Copyright 2012 by Susan B. Weiner All rights reserved

February on the Investment Writing blog

Here are the links to posts you missed last month on the new Investment Writing blog:

• 3 tips for maximizing your guest blog’s impact
• Evoking emotions boosts the power of your writing
• Guest post: “Boost Chart Impact with Interpretation”
• “The Which Trials” according to “Woe is I”
• POLL: When is it okay to write “equity market” instead of plain English?

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Copyright 2012 by Susan B. Weiner All rights reserved

January 2012 on the Investment Writing blog

Here are the links to posts you missed on the current Investment Writing blog:

• Writers, organize or else! A lesson from Barry Tarshis
• Iowa caucuses’ lessons for financial advisors
• POLL: How do you edit your writing for Compliance?
• How I managed my presentation-writing anxiety
• Mind mapping your way to client appreciation: An FPA article
• “Cut Adjective and Adverb Clutter,” says Booher
• Sales letter model: You are exceptional, but…
• You vs me — or we: A rant on financial marketing
• Quarterly investment letters–Tell me “What makes them great?”
• Make your webinar a magnet for audience participation
• POLL: How do you pluralize “index”?
• What professional writers know

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Copyright 2012 by Susan B. Weiner All rights reserved

December 2011 on the Investment Writing blog

Here are the links to posts you missed on the new Investment Writing blog:

• FAQ for “How to Write Blog Posts People Will Read: A 5-Lesson Writing Class for Financial Advisors”
• Wells Fargo Advisors ad gets the focus right
• Useful social media information from “The Social Customer”
• Most popular 2011 Investment Writing posts
• Guest post: “A Magazine Editor’s Top Tips for Improving Advisors’ Writing”
• Social media lessons from my last singles dance
• Fun with Strunk and White: Grammar rap video
• How to manage a group blog: Financial advisor edition
• Guest bloggers: 2011 in review
• If a “nobody” wrote Jeremy Grantham’s quarterly letter…
• Tweets from Jack Malvey’s Boston Security Analysts Society talk
• Get your blog indexed, or suffer poor visibility
• Get a break now, do the work in 2012

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Copyright 2012 by Susan B. Weiner All rights reserved