November 2011 on the Investment Writing blog

Here are the links to posts you missed on the new Investment Writing blog:

• Reader question: How can communicators manage difficult portfolio managers?
• Guest post:”Using Story Telling to Educate Clients and Prospects”
• Great ad copy from Wilmington Trust
• Mind mapping for brainstorming as a group
• Reader challenge: How can investment and wealth managers apply this tip?
• Guest Post: “Doctoring the Books—the Right Way”
• Guest post: “Creating Pitch Books Without Losing Your Mind: Design & Content Management Tips”
• Financial bloggers, your writing skill isn’t everything
• 5 tips for picking powerful blog post titles
• Poll: Should institutional investment managers be likable?
• You can still learn about “You: The Secret of Great Blogs that Boost Your Readership”
• Introducing “Mistake Monday” on the Investment Writing Facebook page
• How can I brush up my grammar?

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Copyright 2011 by Susan B. Weiner All rights reserved

October on the Investment Writing blog

Here are the links to posts you missed last month on the new Investment Writing blog:

• For RIAs: Is this good marketing? Better practice for fiduciaries?
• White papers: Great training for your ghost blogger
• Weekly Tips newsletter available
• Citi on financial services’ biggest potential social media mistake
• OppenheimerFunds on the separation of mutual fund marketing and sales
• Your favorite books for writers
• Opposing financial services’ social media paralysis at #NICSAGMM
• Guest post: “Easy SEO: How to Really Get Found on the Internet”
• Why edit? A singer-songwriter’s reply
• The 10-postcard approach to financial advisor marketing
• Quote for writers by Maxwell Perkins
• Poll: How do you spell euro + zone?
• NICSA General Membership Meeting in tweets and posts–#NICSAGMM

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Copyright 2011 by Susan B. Weiner All rights reserved

New on the Investment Writing blog during September

Here are the links to posts you missed on the new Investment Writing blog:

• Make your writing easier with my fill-in-the-blanks approach for structuring articles
• Poll: How do you make Degas possessive?
• Resources for quarterly investment commentary writers
• Guest post: “Subject Lines: Are you reading this?”
•  Reader challenge: Risk management rewrite
• Northern Trust’s plain English ad
• Whiteboard video: If you want to add some visual interest
• Unlock your presentation with the power of intention
• “Just do it” – LinkedIn status updates
• Mind mapping technology for financial advisors

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Copyright 2011 by Susan B. Weiner All rights reserved

August on the Investment Writing blog

Here are the links to posts you missed on the new Investment Writing blog:

• Information density: Weakness or strength?
• Guest post: “Why use a mind map with clients?”
• BNY Mellon says “no” to “staying the course”
• Writing tip: Pop the balloon or make it your focus
• Article titles that reassure investors–Submit YOUR candidate
• Guest Post: “Math and the Gender Gap: Does it affect financial planning?”
• The CFA Institute made me do it: A social media tale
• YOU pick the winner: Most reassuring title for investors

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Copyright 2011 by Susan B. Weiner All rights reserved

July 2011 on the Investment Writing Blog

Here are the links to posts you missed on the new investment blog:

• Pat Allen, a great resource for tracking asset managers’ social media
• White paper tactic: Advise prospects on how to choose a product or service
• Reader challenge: Rewrite this sentence to make it more powerful
• No batteries required: My favorite blogging technique
• My process for writing your financial white paper
• Participate TODAY! It’s Brag About Your Blog Day–Financial Advisor Edition
• Independent vs. wirehouse approach to social media
• Effective content marketing for financial technology companies
• Poll: How well do your clients know YOU?

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Copyright 2012 by Susan B. Weiner All rights reserved

June 2011 on the Investment Writing blog

Here are the links to posts you missed on the new Investment Writing blog:

• “Atrocious apostrophe’s”
• Tweeps, share your Twitter name in your article bios
• White paper questions and resources
• Reader challenge: Improve this white paper introduction
• “The pebble in the shoe”: The power of metaphor
• Mark Tibergien’s one thing for financial advisors’ business improvement
• Financial Planning Association of Mass. annual conference in tweets and posts
• FAQ: “How to Write Blog Posts People Will Read: A Self-Paced 5-Lesson Writing Class for Financial Advisors”
• Using LinkedIn to boost your blog: “LinkedIn Groups Help Blog Posts Soar”
• Bullets can streamline your writing
• EARLY BIRD rate expires JUNE 22 for highly rated blogging class
• Usage tips for portfolio performance commentary writers
• POLL: Which mind mapping solution works best for you?
• June 25 is Brag About Your Blog Day–Financial Advisor Edition
• Reader challenge: Propose a new title for this commentary

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Copyright 2011 by Susan B. Weiner All rights reserved

May 2011 on the Investment Writing blog

Here are the links to posts you missed during May on the new Investment Writing blog:

• WSJ video highlights plain English for financial advisors
• Pictures can supercharge your message: A grasshopper story
• Let’s get possessive: A financial writing tip
• Reader challenge: Shorten this phrase
• Reader challenge: New, non-liquid metaphors for money?
• Women in investments: Career advice from seasoned pros
• Guest post: “Blogging: why you want a better bounce rate"
• POLL: What do you say when you learn a client has lost a family member?
• Love, hate, and the CFP ad campaign
• Communications lessons from “Torn in Two” at the Boston Public Library

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Copyright 2011 by Susan B. Weiner All rights reserved

Investment Writing posts for April 2011

Here are the links to articles on the new Investment Writing blog during April 2011

• The Levitt test for financial risk disclosures
• Get your copy of “Investment Writing Top Tips 2011″
• Guest post: “Personalized Risk Management Planning–A Great New Business Opportunity”
• Woody Allen’s wisdom for successful financial bloggers
• Reader challenge: Fix the metaphor overload
• Advertising makes you stupid–even if you’re smart or rich
• Reader question: How can I ask clients to follow me to a new firm?
• Brag About Your Blog Day–Financial Advisor Edition–APRIL 25!
• Guest post: “Using Clause Analysis to Fix Your Complex Sentences”
• Reader question: How can I become a freelance financial writer?
• Projected: A word geek’s nitpick

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Copyright 2011 by Susan B. Weiner All rights reserved

NEW on the Investment Writing blog

Here are the links to articles you've missed in the last 30 days:

• White paper marketing: Walk a fine line
• Guest post: "Articles Your Publish in Financial Trade Publications Will Impress Prospects"
• "Omit needless words"-Excerpt from Strunk's The Elements of Style
• Two views: "Why Wasatch Writes White Papers"
• Why financial bloggers should care about William and Kate
• Quick check for writers, with an economic commentary example
• Japanese crisis good for European economies, strategists say
• U.S. companies may move supply chain home, says Absolute Strategy Research
• Best European investment opportunities are cyclical, say strategists
• Guest post: Easy animation can boost your financial blog's appeal
• Blog comment guidelines for financial advisors: Russell Investments example
• Investment writing challenge for my readers
• Diversification: Andre Perold's take on its value
• Brag About Your Blog Day-Financial Advisor Edition-MARCH 25!
• Poll: Want a weekly writing tip?

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Copyright 2011 by Susan B. Weiner All rights reserved

February on the new Investment Writing blog

Come join me on my new Investment Writing blog! It's part of my website.

Here are the links to articles you've missed in the last 30 days:

• Financial writing tip: Don’t ignore the elephant in the room
• Social media: How to succeed in 30 minutes a day
• Your email subject lines make a world of difference
• “Smart people”: A good ad by Bessemer Trust
• How asset management giant BlackRock is tackling social media
• New publishing opportunity for investment professionals
• Where’s the typo?
• Guest post on emerging markets: What about China?
• SEO: What’s right for your financial blog?
• Poll: What’s your favorite online resource for grammar, punctuation, and word usage questions?

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Copyright 2011 by Susan B. Weiner All rights reserved

What you’re missing, if you haven’t visited my new Investment Writing blog

If you're not visiting my Investment Writing blog in its new location, you've missed the following posts over the last month:

• White papers: What are their essential attributes?
• Introducing Susan to marketing managers at investment and wealth management firms
• Writing for your readers: A lesson from novelist Michael Cunningham
• Career strategies for wealth managers without a "book of business"
• Best practices for institutional asset manager websites-Can you add anything?
• Guest post: "The ABCs of Creative Capital Rights"
• POLL: How do you spell it? "Out-performance" vs. "outperformance"
• Defining investment outperformance: You've got strong opinions
• Reader question: Writing resources for equity research analysts?
• Business plans for financial planners: Low-cost options

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Copyright 2011 by Susan B. Weiner All rights reserved

December posts on Investment Writing blog

If you’re not visiting my InvestmentWriting blog in its new location, you’ve missed the following posts over the last month:

• “Has housing bottomed out?”–Karl Case and others on the U.S. housing market
• Should you go bold?
• The letter reader who’s your biggest nightmare
• Financial advisor prospecting: Not all non-clients are the same
• Forget your spell checker!
• WikiLeaks writing tip
• Guest blogger guidelines for the Investment Writing blog
• How do you define outperformance by stock funds?
• Guest bloggers: 2010 in review
• Social media lessons from the top nine Investment Writing posts for 2010

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  Receive a free 32-page e-book with client communications tips when you sign up for my free monthly newsletter.  

Copyright 2011 by Susan B. Weiner All rights reserved